Mr. Christian Sommer (Xia Jian'an), Chairman and CEO of Shanghai German Centre, is giving a lecture

As a senior partner of Rödl&Partner, the largest independent audit and tax consulting company in Germany, Ms. Cheng Qing shared the key points for German companies to choose and settle in China based on the company's 25 years of practical experience in serving more than 1,000 German small and medium-sized enterprises. factor.

Ms. Cheng Qing pointed out that the majority of German companies investing in China are small and medium-sized enterprises. They are concerned about the growth rate of the Chinese market, labor costs and human resources, and face challenges such as business supervision, introduction and loss of talents. At the same time, the rigorous style of Germans and the particularity of German companies investing in China determine that German companies always strictly follow the standardized process of site selection and settlement. In this process, market potential, location effects, supply chain advantages, well-trained professionals, attractive subsidies, good R&D environment and cost advantages, and synergies with other branches, partners, etc. The key factors in the decision of German companies to settle down.

Ms. Cheng Qing, senior partner of Rödl&Partner, is giving a lecture

From the perspective of Chinese entrepreneurs, Mr. Ye Feng, executive chairman of the German Jiangsu General Chamber of Commerce and chairman of the Suzhou Land Group, shared the key points of industrial park design, planning and operation with nearly 15 years of experience in investment invitation, investment, and industrial operation design in Germany. ". Mr. Ye Feng pointed out that there are problems in China's economic development zones, such as the weakening of preferential policies, the imperfect supply chain system, and the serious backwardness of the industrial service industry, which has made investment attraction in a stage of inefficient and homogeneous competition for a long time.

Industrial parks are the bridgehead for the economic development of development zones. The construction of industrial parks must start from the perspective of production and operation of foreign-funded enterprises. In addition to providing supporting facilities such as policy dividends and convenient geographical locations that have been widely concerned, it is also necessary to pay attention to and solve their problems in selection. Only by solving problems such as supply chain system, employee training, and cultural transfer in the process of site, relocation, and new construction, can we get rid of homogeneous competition in development and lead the audience in attracting investment from Germany.

Suzhou Land Group and its subordinate industrial real estate integrated service provider, MOBO, have been exploring and practicing the government-guided, market-led, and professional operator-participated industrial park business model in cooperation with Germany for more than ten years . Under the guidance of the four macro concepts of internationalization, communityization, intelligence and sharing of industrial parks, we will build industrial parks that meet international standards (LEED & DGNB), and build six major European (German) companies. The necessary producer service industry platform ( Including centralized procurement centre, outsourcing processing centre, technology transfer centre, dual system training centre, etc.), business service platform (one-stop MOBO service centre for administration, business, bLAND marketing, etc.), through cultural activities, capital support to help enterprises quickly open Chinese market. Provide industrial integration services from the three dimensions of manufacturing investment, service industry platform construction, and cultural integration to help industrial parks transform and upgrade, operate efficiently, and further promote the optimization and agglomeration of regional industries.

Mr. Ye Feng, Executive Chairman of the German Jiangsu General Chamber of Commerce and Chairman of Suzhou Land Group, is giving a lecture

During the course, the students actively asked questions and actively interacted with the guests. The atmosphere was lively and lively.

Students actively speaking and asking questions

Students actively speaking and asking questions

In the evening, the students participated in the German tongs wine party together, enjoying the dazzling and romantic "tongs wine" to say goodbye to the old and welcome the new, sharing a German-style dinner, and seeking common development between China and Germany.

Opening Ceremony of the German Poker Wine Gala

Ms. Gu Wenwen, President of Suzhou Land Group and Chairman of Shanghai MOBO Wulian Enterprise Management Co., Ltd., communicated with the students at the evening party

On-site communication

The students took a group photo in Dongting Building

Wang Haibing, general manager of the investment and operation department of Suzhou Land Group and general manager of Shanghai MOBO Wulian Enterprise Management Co., Ltd., presided over the opening ceremony. Mr. Ye Feng, Executive Chairman of the German Jiangsu General Chamber of Commerce and Chairman of Suzhou Land Group, Ms. Gu Wenwen, President of Suzhou Land Group and Chairman of Shanghai MOBO Wulian Enterprise Management Co., Ltd., and Mr. Christian Sommer, Chairman and CEO of Shanghai German Centre, Mr. Ye Wei, Deputy General Manager of Shanghai German Centre, Ms. Cheng Qing, Senior Partner of Rödl & Partner, and all the students attended the opening ceremony.