On January 18, 2020, Suzhou Land Group held the 2019 annual summary and commendation conference with the theme of "Equally Emphasizing MOBO Empowering 'camp' to Grow" at the Land Rhein Hotel. This meeting is a "look up the road meeting", which aims to enable all RAND employees and subordinate companies to perceive the strategic development direction of the group while "pulling the cart", and realize the same frequency resonance and coordinated development with the group . The meeting was attended by Mr. Ye Feng, Chairman of Suzhou Land Group, Ms. Gu Wenwen, President, Ms. Xu Lili, Vice President, and all employees of the group company and its subsidiaries.

The scene of Suzhou Land Group's 2019 annual summary and commendation conference

The meeting was given by Ms. Gu Wenwen, President of Suzhou Land Group. The content of the meeting was based on the three key words of " strategy, tactics and battle ", and closely focused on "macro analysis of the group's development path" and "2019 operation and management transcript display" ” and “Announcement of the 2020 Business Target Responsibility Statement”, the main contents of which are as follows:

Ms. Gu Wenwen, President of the Group, made a work summary report in 2019

1. Lower your head to pull the car and look up at the road

Every healthy development company must have its own clear strategic positioning , effective tactical organization and professional campaign execution . Any company survives in cycles, including policy cycles, capital cycles, industrial cycles, the company's own resource cycles, and even human cycles. Therefore, in different periods, companies will have different strategic choices.

At the meeting, Mr. Gu explained the two strategic choices that RAND has faced and the development strategy positioning in the next 3-5 years to everyone through a time map. When the entire real estate market transitions to the real estate era , from the new market to the stock market , based on the investment and operation capabilities of real estate accumulated by RAND in the previous two cycles, there are many industries in Germany and Europe, modern service industries, and cultural and art training industries. Dimensional resources, the ability to operate and manage the MOBOization of real estate, and the sense of crisis that we always have. Through early deployment, we took the initiative to enter the era of real estate in 2019, and we have deployed about 600,000 square meters of real estate operation and management around the Yangtze River Delta region. service items.

In the next stage of development, RAND will continue to dig and integrate various resources for Germany and Europe in a multi-dimensional, multi-platform and multi-channel manner, enabling the industry to empower real estate and MOBO operations to empower customers , and ultimately realize the value of real estate The improvement of customer rental/tax/ profit will also make operation a new dividend for the next stage of RAND's development!

Under the unified strategic goal of the group, the management goal of property and hotel companies is to solve the demands of how to improve user experience, and to redefine the service system, improve service standards, and improve facility and equipment management capabilities according to the different customer needs of modern buildings and industrial parks. , and finally form a service brand for the management of commercial office buildings and industrial parks.

Through the combination of industry introduction + MOBO operation + service management , it will maximize its effectiveness, create value for customers and let them get the best experience at the same time.

The first priority of the talent strategy is to align with the development of the company's strategic business. On the basis of stable business development, talent training should be educated and polished by the market, practice is the best training, and competitors are the best benchmarks. At the same time, in order to ensure the implementation of talent training, the company will expand one level on the basis of the "management trainee plan" and start the "mentoring system" , aiming at the talent inventory of key positions in strategic business development, and solving the "mentoring system" Implementation issues from the system construction and implementation levels. Launched in 2018, the "Management Trainee Program" aims to pass 2-3 years of training/middle-level cadres. Through the one-on-one training and carving of mentors and Guan Peisheng for more than a year, Guan Peisheng has grown rapidly. The advantages of the mentoring system have been shown, and how to extend the scope and depth of the “mentoring system” to a broader level is the most important human resource goal in the next stage.

The development of talents should precede the development of business, and continuous talent training can finally establish a talent echelon and cadre echelon, and ultimately escort the development of each business and the landing operation of each project!

Ms. Gu Wenwen, President of the Group, made a work summary report in 2019

The staff at the conference site listened carefully to the report

2. A remarkable year in 2019

The four major departments of the Group's Real Estate Business Department, Investment Operation Department, Finance Department, and General Management Department, as well as its subordinate Suzhou Ward Property and Land Rhein Hotel, drew a successful conclusion to 2019 with wonderful answers:

Going against the current, precise marketing: The real estate business department has successfully completed the marketing objectives of the Yuyue Plaza project in the southeast.

Seize the opportunity, innovate and transform: The investment and operation department's investment and operation of the basic project, the company's occupancy rate increased by 12% year-on-year, and the Zhongde Building operated by it was successfully approved as a 2020 provincial-level technology business incubator . Breakthroughs have been made in asset-light operation, contracted and deployed real estate projects of about 600,000 square meters, and achieved strategic cooperation with a number of German platforms.

Intensive cultivation of professional, deep potential: the annual compression of loans to achieve the established goals, the financial department has completed the annual work in fund management, internal audit, taxation and other aspects.

Make concerted efforts and lean management: the general management department uses the stability of the management background to escort the company's business operations, and cooperates to carry out various work in administration, personnel, legal affairs, cost control, party building and other sections.

Service pilot, constant ingenuity: Suzhou Ward Property, a subsidiary of the group, increased its operating income by 21.2% year-on-year in 2019, and the property fee collection rate of the projects under its management successfully achieved the goal at the beginning of the year. The operating income of Land Rhein Hotel in 2019 increased by 29% year-on-year. It maintained a good cooperative relationship with Taicang Vocational High School and Jianxiong College, launched the management trainee program, and built a reserve management talent echelon.

The staff at the conference site listened carefully to the report

3. Sail a new journey and create new glory

At the new starting point in 2020, Mr. Gu pointed out that the group company's development strategy for the next five years will always focus on the three levels of "emphasizing both importance and importance, MOBO empowerment, and "camp" growing", and constantly dig deep into the resources of Germany and Europe, and reduce costs. Increase efficiency and practice internal strength, upgrade services, and enhance core competitiveness. Consolidated and prosperous, with deep roots and luxuriant leaves, we should stick to the strategy, firm the pace of internationalization , and move steadily and far !

Group photo of executives

The development of RAND is inseparable from outstanding RAND people. Only by occupying the talent highland can the long-term development of the company be realized. They are the mainstay and development backbone of RAND and undertake the important task of RAND's vigorous development. This year, the RAND Group issued a total of 27 awards in recognition of 27 employees and teams who have worked diligently and diligently in their positions and achieved excellent results in the past year. They have contributed to the past 2019 with diligence and passion. 's answer sheet.

The list of winners of Suzhou Ward Property is as follows:

Outstanding Project Manager Award: He Xiaoyun

Outstanding Property Owner Award: Cao Jungang, Yang Xiaoqing

Love and Dedication Award: Xie Shunyu, Zhou Yuwei, Wang Gaoming, Bao Zhenyi, Wang Peipei, Zhang Kai

Outstanding Team Award: Dongting Building Project Engineering Department

The list of winners of the Land Rhein Hotel is as follows:

Best Newcomer Award: Guo Shuang, Ou Jianhui

Best Progress Award: Yang Renzhi

Love and Dedication Award: Xu Yanping, Yao Guoqiang, Zhang Chunhua, Zhou Yipeng, Yan Yeling

Service Star Award: Zhang Wei

Outstanding Team Award: Rhein Hotel Food and Beverage Department, Sino-German MOBO Business Centre

Mr. Ye Feng, chairman of the group, made a concluding speech at the conference

At the end of the conference, Mr. Ye Feng, Chairman of Suzhou Land Group, delivered a concluding speech, expressing his joy and affirmation for the achievements of the company group and its subsidiaries in 2019, and was proud of every colleague. Ye Dong summarizes with three key words: "internationalization", "change in change" and "love yourself" .

The so-called "internationalization" requires awareness of the domestic and international situation and its impact on the industry. The company's development goals and talent requirements must be benchmarked against leading international companies in the industry. The company must have the ability to absorb and carry talents and resources. At the same time, it was announced that the group will officially start to set up an office in Germany ; the so-called "change in change" means that with the development and changes of the times, the situation and the market, we must have the ability to seek change in the change. No matter how difficult the current environmental conditions are, it is still difficult but in an era of poor materials. We should be united, down-to-earth, and resonate at the same frequency; the so-called "love yourself" refers to the arrival of the AI ​​era, because human beings have the ideological wisdom and emotion that machines do not have. Nature is of equal value, so everyone deserves to love themselves more and to be loved by others.

Finally, Ye Dong said that such a good development space can only be achieved because the company's management team and all colleagues cooperate with each other, fight side by side, and run at full speed, which also enables him to think and plan the company's future direction at a more macro level.

In the future, we will meet you at a higher place!

Mr. Ye Feng, chairman of the group, made a concluding speech at the conference

2019 is getting farther and farther, and 2020 is sailing. In the new year, I wish all RAND people have dreams, have the courage to meet new challenges, and be dreamers, happy and successful people in the new era, create dreams and build together future!